Strategy for First Release

On Ascension Day (05.05.05), as we remember Jesus' departure and promise of return, we hope to see Engagement screened in churches throughout the country. Even the biggest movies released in South Africa only open in about 32 venues countrywide. Engagement is being produced straight to DVD so it can be screened at any venue that can organize a data/DVD projector and a screen or simply a white wall! Through a nationwide release in churches on the same weekend, we have an almost unlimited number of possible venues. Tens of thousands of people could see this movie in those three days and have the meaning behind it explained to them. imagine the souls that can be reached. A national release gives this project a newsworthiness of interest to national media groups. Exposure through these channels will help to draw people to see the movie and where will they see it? In a church!

Our initial target is three screenings in a venue: Thursday 5th, Friday 6th and Saturday 7th May, however, screenings could continue as long as there is an audience. Churches that would like to show the movie but the proposed time is unsuitable or do not have the necessary facilities should contact us to organise a screening later in the year. However the strategy plays out. we want as many people as possible to see this movie and realize it's spiritual meaning.