After much thought, prayer and counsel we have decided that a set ticket price is the route we need to follow. Tickets will be R20 per person and we will be distributing 100 000 promotional fliers countrywide offering 'the fourth ticket free'. This allows for a potential 400 000 people to see the movie for R15 and will encourage people to bring friends along; and sponsor a fourth person to see this potentially life-changing movie.

The DVD that will be released for sale later this year will contain many additional features including spiritual commentaries with scripture references and devotional guides. Ticket holders who order the DVD will be able to claim the ticket price of R20 as a discount off the DVD selling price.